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Tillberg Design of Sweden Consulting

Brand Alignment and Storytelling through Design

Translating cruise operators' brand values into story-driven onboard spaces and design themes.

Description

TDoS translates the brand values of cruise operators into physical onboard spaces, creating story-driven environments that guests recognise as belonging to the brand. The design narrative guides material, colour and furniture choices across the ship.

Key features

  • Brand-led design concepts
  • Narrative themes guiding interior design
  • Consistency between brand identity and onboard spaces

Applications

  • Four Seasons I, whose design vision was guided by the theme "Christina O meets James Bond", blending midcentury glamour with contemporary sophistication
  • Cruise yachts for hospitality brands, such as Ritz-Carlton (Evrima) and Four Seasons

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